E-advertising
Mass emails have many different purposes but the most known and the most broadly used is commercial email, in other words e–advertising. Thanks to is beneficial and useful features e–commerce gains a lot of allies. Maybe not beneficial but extremely helpful thing about mass emails is that they can be tested for opening rate or delivery rate. On its own or for everyday email user such options does not matter since there is no point using them, there are few technical reasons why it is not used first of all that many emails that people send might not be enough to calculate those rates and the statistical error might be quite high. Mass emails find perfect use in more specialised small business where only a group of people are interested in their services and distributed items. The whole list can be selected from bigger group of contacts that include basic information about interests, gender, age of the users. This will help to decide if they should be send a message or not.
