What is email deliverability? Is that effective enough?
Email marketing is a kind of direct marketing that uses electronic emails as a means of communication with prospects. In recent years this form of advertising becomes very popular with companies. It has a lot of advantages, but there are drawbacks as well. Kind of the serious problem can be the matter of email deliverability. A report issued by one of the e-mail services company showed that high email deliverability is still an issue for legitimate marketers. According to this report, legal e-mail servers averaged a delivery rate only of about fifty six percent. What is more, 20% of the messages were rejected and 9% of them were filtered. In case of this so low rate of email deliverability, companies considering the use of an e-mail marketing program have to make sure that their program does not violate spam laws or their dreams about successful advertising campaign won’t come true. Of course, there would be benefits, but not as huge as they could be. So best thing to do is to encourage companies to take actions.
